A Helpful 3-step Web Asset Strategy

Got this from that free e-book on what should the hub of your social media marketing be, which I recently read. Although the person quoted, Mike Sweeney (managing partner, Right Source Marketing) didn’t exactly phrase it as a “web asset strategy”, it’s still a great way to view how best to use your web assets.

Our website tells people what we do.

Our blog tells people how we think.

Our presence n social media properties – Twitter, Facebook, LinkedIn, etc. – serves as a distribution engine for the content produced on both the site and blog.

 

What Is The Hub Of Social Media Marketing? (Seth Godin’s Answer)

I was reading this free e-book, Why Your Blog Is Your Social Media Hub, by Debbie Weil, the author of The Corporate Blogging Book. The e-book contains the responses of 32 experts to the question of whether one’s blog was truly the hub of one’s social media initiatives.

Out of the many the many answers that I read (which included everything from “yes”, to “no”, and everything else in the middle), my favourite was by my all-time marketing guru hero, Seth Godin, who said:

The hub of social media marketing is products and services worth talking about.

Yes, yes, and amen!

15 Checkpoints To Better Website Usability

Often, whenever we look into preparing our websites, we often end up talking about the “bells and whistles” (cool graphics, flashy bits, etc.) while neglecting one of the most important features of a great website: usability!

For that reason, it was really good to come across these 15 “checkpoints” towards better usability in your website, which also makes for a good checklist as you embark on a project to improve your website:

Continue reading “15 Checkpoints To Better Website Usability”

In Design, Less is More

When it comes to design, I’ve always believed that “less” is very often “more”. So, in spite of the cacophony of those who scream at the top of their lungs to “fill that space up”, it takes much courage to dig in your heels to say “less is more”.

And also, contrary to popular belief, minimal design does not mean minimal effort. I think it takes much more thought and effort to come out with something minimal. “How difficult can that be?” naysayers ask. Well, it takes a lot of foresight, insight and, I believe, courage to choose only to highlight the very best – and not feel paranoid that you “missed out.”

Compare, for example, the 39 Examples Of Minimalist Web Designs (via YouTheDesigner.com) and what is, quite frankly, the worst website design… ever.