The Golden Circle – Simon Sinek (

In this great talk, “How Great Leaders Inspire Action“, Simon Sinek introduces a simple concept, called The Golden Circle which explains why leaders/organisations are successful the way they are.

My key takeaways:

  • Great leaders/organisations communicate in this order: WHY –> HOW –> WHAT.
  • People don’t buy what you do, they buy WHY you do what you do.
  • The goal is not to sell to people who need what you have, but those who believe what you believe. Hire people who believe what you believe. Work with people who believe in what you believe in!
Enjoy the talk!