Hello – my name is Leigh. For over 18 years, I have built a track record for impact-driven strategic marketing communications leadership. I am passionate about “Building Influential Brands To Influence The World”.
Hi, my name is Wong Giok Leigh (王学礼) and I have built a track record of over 18 years as an award-winning marketing and communications leader. I am passionate about “Building Influential Brands To Influence The World“.
This passion began early in college when I discovered the classical study of rhetoric. Since then, the study of how effective communications (whether a word, picture, idea or action) could persuade an audience (whether individuals, groups or even nations) towards a particular response continues to fascinate me to this day. This has developed into a lifelong pursuit to study what I call, “the art and science of Influence” (in all its fair and foul forms!).
I am currently the Head of Communications for Southeast Asia at Netflix. I am part of a team that helps formulate, execute and sustain a global communications strategy for Netflix in the Asia region.Continue reading “About Me”
Recently, I was invited to be a panelist to discuss Building Reputation: Trust Deficit in the World of Fake News. Here are the notes I prepared for myself (with some elaboration, specifically for this blog): Point 1: The marketplace of reputation is built on the currency of trust. Reputation provides the shorthand of trust – … Continue reading Building Reputation: Trust Deficit in the World of Fake News
When I volunteered for The Human Library project at Day X 2019, I found myself explaining what I did as my job to teenagers again and again, with each batch of kids that “borrowed” me. It was particularly challenging trying to explain what I did in communications without leaning on familiar industry jargon and contextualizing … Continue reading Explaining My Communications Job To 14-Year-Olds
I’ve been fortunate to have worked with amazing people. Some of them have very kind things to say about me.
Leigh is one of those rare people who has the ability to link people together, while providing deep business and marketing insights. Had the pleasure of working with him on a high-profile marketing initiative between Microsoft and Alliance Bank. He is focused, goal-oriented and a strong communicator. With his extensive marketing, PR, as well as banking experience, Leigh would be a great asset to any organisation looking to take their brand to the next level.
At Shell, I know Leigh as our regional issues management lead. He has all the qualities of a very clever “high po”: he is able to look across the region and spot links between different reputational risks; describe them individually and collectively; and finally say why it’s imperative we address them. He always has a lot to do, but his mind always appears crystal clear. If you are seeking a man with high capacity and not destined to churn out briefs, PowerPoint slides, bios; talking points and a lifetime of niggly tasks, Leigh is the one.
Please use this contact form to get in touch with me.